... was easily this: A two hour recruiting video that can be used for the next several years.
Every recruit, and every parent of every recruit, will be given that video. The coach will say, "Just watch this. This is the man your son will be playing for. This is the culture you son will be living in. You don't have to take my word for it. Just watch the video."
Clemson could not have hired an advertising agency and given them a blank check to produce a recruiting video more effective than that 2 hour video.